Free Marketing Analytics Tools
Free Web Analytics tools are used to track website activity such as session duration, pages per session, bounce rate, source, etc, of website visitors.
Website and Search Analytics Tools
Google Analytics is free to use. Google Analytics is used to track website activity such as session duration, pages per session, bounce rate, etc. of individuals using the site, along with the information on the source of the traffic. It can be integrated with Google Ads, with which users can create and review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site’s transactions, revenue, and many other commerce-related metrics.
Open Web Analytics
Open Web Analytics is the free and open-source web analytics framework that lets you stay in control of how your instrument and analyze the use of your websites and application.
First Party Control – Run OWA under your own domain or as part of your web application.
Customize – OWA is a customizable web analytics framework that can be extended to meet your needs.
CRM Systems – Track WordPress and Mediawiki based websites and admin events.
Metrics, Dimensions, Reports – OWS provided you with dozens of standard metrics, dimensions and reports.
Data Access API – Extensive data access API enables integration with raw data access.
Privacy Controls – OWA respects GDRP and other privacy frameworks.
Clicky has both free and paid plans. All new accounts automatically get a free 21 day trial of premium service, with access to all features and the ability to track up to 3 web sites and 1,000,000 daily page views (total, across all sites). You can upgrade any time during or after the trial.
Real-Time Web Analytics – 1,243,955 web sites depend on Clicky to monitor, analyze, and react to their traffic in real-time.
Everything is real-time – Every report in Clicky is up-to-the-minute real-time.
Ridiculous detail – Most reports contain high detail on every segment.
Individual visitors and actions – See every individual visitor and page view/event.
No bots or referrer spam – Bot detection and blocking is the best in the biz.
Heatmaps – View heatmaps by page, visitor, or segment.
On-site analytics – See how many visitors are on your site and on the page you’re viewing. You can also launch heatmaps from the widget, all without leaving your site.
Uptime monitoring – Receive alerts when your site goes offline so you can react immediately. Your site’s uptime is monitored from 7 locations around the world.
Bitly is another free marketing analytics tool that can be useful when it comes to link management and tracking click-through rate on various content promotions. The free plan is limited but you can upgrade to paid plans as well.
Track and optimize every digital initiative using Bitly’s best-in-class analytics tools.
Be done with spreadsheets
Stop hopping from one spreadsheet to the next to track the performance of your campaigns. With Bitly, you can easily track your customers’ journeys on every link and channel from a single, sleek dashboard.
Capture 20+ data points
Empower yourself with more than 20 real-time data points – all the way down to the local city level – on every click, tap, and swipe so you’re armed with the information you need to share more of the content your audience is most excited about.
Track organic shares
With Bitly, you can track engagement metrics on your content’s organic shares (links other Bitly users create that point to your content). This gives you a clearer picture of how well your content is performing, even if you’re not the one sharing it.
Google Search Console
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results, but the Search Console helps you understand and improve how Google sees your site.
Search Console offers tools and reports for the following actions:
- Confirm that Google can find and crawl your site.
- Fix indexing problems and request re-indexing of new or updated content.
- View Google Search traffic data for your site: how often your site appears in Google Search, which searches show your site, how often searchers click through for those queries, and more.
- Receive alerts when Google encounters indexing, spam, or other issues on your site.
- Show you which sites link to your website.
- Troubleshoot issues for AMP, mobile usability, and other Search features.
This is a shortlist and we probably missed a few. What did we miss and which ones are your favorites? Let us know.